We make it easy for people to create one-of-a-kind engagement rings that we guarantee their partners will love.

An engagement ring is one of the most significant, and one of the most expensive, purchases in a young person's life. The purchase process shouldn't be confusing or transactional, it should be fun, inspiring, and transparent. That's what we offer. We make the process of creating an engagement ring personal - providing 100% custom design, attentive individualized service, and affordable pricing.

Every customer connects with people on our team who guide them through the process, and every piece of jewelry we create is designed and manufactured from scratch, exactly once. It's easy to imagine why there are some real challenges in making that work with predictability and at scale, delivering exceptionally satisfying experiences, and making a profitable business out of it. We've proven our ability to do this, and now we're hard at work on growth.

Learn more about our process.